The critical tool for this task: practice management software, like PracticeWorks’ SoftDent, pictured here. Kodak’s acquisition of PracticeWorks was based, in part, on the company’s conviction that dental practices will increasingly seek to integrate digital imaging with other data.
KODAK DENTAL IMAGING SOFTWARE STANDALONE FULL
So when you start acquiring x-rays digitally, you need to integrate those images with other types of data that flow through and out of the dental office-otherwise, you fail to leverage the full benefit of your technology investment.”
Instead, like all digital imaging technology, as soon as it’s deployed, it becomes part of a broader digital information stream. The answer, Allen says, rests on a fundamental fact: digital radiography is more than a one-to-one swap for x-ray film. But what dentists want to know is why Kodak would be interested in PracticeWorks.” “We have a long history of leadership in dental imaging, and the Kodak medical business has a long history developing and manufacturing digital x-ray technology. “It’s easy to understand why we would want a direct digital company,” he says. As a result, he often finds himself being approached by people curious about Kodak’s latest move. Allen played a lead role in evaluating Kodak’s strategy relative to direct digital––including evaluating prospective acquisition strategies. One person in a position to answer this is David Allen, director of new business development for Kodak’s dental systems. So the first question on many people’s minds was: Why a software company?
One reason for the excitement: instead of acquiring a stand-alone digital radiography company, Kodak picked PracticeWorks, Inc., the dental practice management company that had itself purchased Trophy Radiologie less than a year prior. But it still created a buzz when Kodak announced last year it was getting into the dental digital radiography business. It was a move the dental industry had expected for quite some time.
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